I have been to the Enbassy of Japan in Sweden. About thirty minutes walks from Stockholm Center Station, it is located between the Embassy of America and Finland just in front of the island “Djurgarden” where you can visit Skansen and Vasa museum. On the Embassy building, there is a tiny carp shaped streamer.
 The main reason for this visiting is that I wanted to know how the Embassy of Japan addresses what is called the public diplomacy. The person in chage of the culture and publicity is kind enought to explain to me in detail about that.
 Their jobs are broadly extented from giving information to the Media in Sweden, selecting swedish students who are coming to study in Japan subsidized by ministery of education, and giving the swedish high school students the opportunities of living and studying in Japan for a month, to distributing the magazines containing of Japanese culture information and holding some events on a regular basis. I am impressed to know they did good jobs for the publicity of Japan.
 What I found interesting was that a growing number of high school students are getting interested in Japan. He told me that it is now so comptetitive to apply for the visiting programme for Japan that just two or three out of hundreds can get the seats. And he also told me that increasing number of high schools offer Japanese language course. In fact, Lund university in the Southern part of Sweden is a kind of popular for Japanese education. Although I find it difficult to believe, the Department of Japanese is the second most popular subject in Lund University.
 I asked him if the subject is more popular than the economics and political science and his answer is so. In Sweden students basically choose university they want to go to based on school score report(and easy test). According to him, the fact that it is the second popular subject is that only good scored high school students can enter the department of Japanese.( I am not so sure about that so I am going to visit the university and ask about this in the near future).
 Since I came here in Sweden, it came home to me that the uniqueness of Japanese cultures is really distinct. I know I have to be careful not to be too nationalistic but I cannot help feeling of this. Japanese cultures, which include Japanese food, traditional things, consumer culture in a metropolitan city, pop-culture, and the cute-products, are easy to recognize and have the power to appeal to everybody in universe (if not all foreign people).
 Nowadays It is quite uncommon in this highly capiterized world to maintain the traditional food culture and traditional events in our daily life. While having the post-modern consumer culture in a big city like Tokyo, Japanese people still stick to our own way of lives. In addition, you can find a variety of cultures and nature when you visit rural part of Japan.
 When I anaylyze swedish people who are into Japan, I found this feeling that they start to like the comsumer cultures (new cultures) in metropolitan Tokyo and then some of them come to be more fascinated to learn the underlying history, culture and geographical features which had created our uniqueness. Now I think one of the distinct characters in Japan is that the new cultures(not only western and asian but also our own) are shaped on the foundation of our tradtional cultures(asian and our own culture).
 Some people in Japan claim that it is sad that foreign people think tokyo as Japan, for Tokyo has lost many traditional ways of living, but I suspect that foreign people would find Japan less interesting if it were not for Tokyo. Tokyo, as a metro-politan city, has a strong appeal to Swedish people. This is because Sweden is not so urbanized as in other cities like London, Paris and Berlin. I would say the metropolitan Tokyo makes Japan even more appealing.

ぐし Gushi について

Currently working for a Japanese consulting firm providing professional business service. After finishing my graduate course at Uppsala University in Sweden (2013), I worked for the European Parliament in Brussels as a trainee and then continued working at a lobbying firm in Brussels(2015). After that I joined the Japan's Ministry of Foreign Affairs, working in a unit dedicating for the negotiations on EU-Japan's Economic Partnership Agreement (EPA/FTA) (-2018). 現在は民間コンサルティング会社で勤務。スウェーデンのウプサラ大学大学院政治行政学修士取得、欧州議会漁業委員会で研修生として勤務(-2013年3月)、ブリュッセルでEU政策や市場動向などを調査の仕事に従事した後(-2015年3月)、外務省で日EUのEPA交渉チームで勤務(-2018年3月)。連絡先:gushiken17@hotmail.com
カテゴリー: スウェーデン(その他) パーマリンク

和魂洋才のにっぽん への5件のフィードバック

  1. けんじ より:

    あと前回の『学校エコ改修と環境教育事業』を読ましてもらって、日本にもCASBEEという建築物総合環境性能評価システムがあるのを思い出しました。"Comprehensive Assessment System for Building Environmental Efficiency"でCASBEEというんだけど、サステナビリティという点では、考え方が近いかも。大企業なんかはCSRが要求されることが多いし、建物によっては設計の段階からこのシステムの高評価を意識して進めることも(他社と差をつけ仕事を取りやすくする為だったりするけど。。)。以前少し仕事で触れたことがあって、サステナブル建築には必要なツールかもと感じました。

  2. Lynn より:


  3. おぐし より:


  4. しん より:

    ヨーテボリに来る前に、「スウェーデン 留学」等とググったところ、

  5. おぐし より:

    ICUから留学されているんですか。ICUの学生とは人生で一度も会ったことがないのでとても興味があります。五月にあるストックホルムのイベントは「STOCKHOLM JAPAN EXPO」というものです。http://www.japanexpo.se/ ウプコンと同じく大規模ですが、どちらかといえば音楽に力を入れたイベントらしいです。もしこの時期にストックホルムに来られるならぜひメールくださいませ。たぶん僕もストックホルムにいると思いますので。



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